Internet Marketing Services
Yield Management – Inventory & Channel Management
Direct sales to your hotel or from your website are always the least cost distribution route. Any good hotel marketing strategy will deploy the full suite of internet marketing services
to maximise bookings through the direct sales channel
Discover Global Bookings PMS and Global Distribution Service gets your property featured on 90,000+ websites globally and onto the screens of more than 650,000 travel agents worldwide. Your hotel rooms can be on sale in whichever channels you have selected - with the Discover Global Bookings Yield Management tools you control how many bookings you accept, and on what terms, in each channel. Basically, yield management is an inventory management system that allows hoteliers to forecast supply and demand and adjust their pricing strategies accordingly.
Well deployed yield management will have a dramatic and positive influence on your REVPAR (Revenue Per Available Room) and overall profitability.
Successful yield management relies on good market intelligence – the hotel’s peaks and troughs, local events, customer profiles and sources of existing and potential business. Yield management has grown into an industry in itself and there are hugely complex and expensive software solutions which are used by the major hotel brands with huge budgets to invest in these complex systems. By getting back to basics, Discover Global Bookings provides you will cost effective tools that will produce real results for your hotel.
Accurate business intelligence enables you to drive forward effective marketing campaigns. You can then take informed business decisions which will have a positive impact on your occupancy and profit levels.
Our Marketing Intelligence packages will enable you to:
- Better understand your guest traffic patterns and your revenue sources.
- Track and analyse the effectiveness of your revenue sources – you will be able to see just looks and who actually books.
- Develop and promote packages, discounts and specials through your most profitable booking channels.
You can be assured of basic site and channel analysis with quarterly development of custom packages and discounts with our Preferred Marketing Intelligence Membership which costs just £10 a month more
Our Premium Marketing Intelligence Membership will provide you with more advanced site and channel analysis with quarterly development of custom packages and discounts. Costing just £15 per month, more
One of our knowledgeable consultants would be delighted to discuss how this can
help you to grow your business. Why not Contact Us now?