Pay Per Click Advertising (PPC)
Pay Per Click advertising is a quick and powerful way to drive traffic to your website and increase your Internet presence. However, it can also be ruinously expensive if not properly managed as individual hotels and online travel agents bid up the cost of key word advertising. The return on investment with Pay Per Click advertising is determined by three main factors:
Choice and cost of Keywords and Resulting Conversion Rate:
An inappropriate choice of keywords results in a significant number of clicks but poor conversion. Poorly executed PPC campaigns can generate significant traffic to your website, with each click through costing £ss, but if your site does not deliver what the visitor is looking for, then conversion rates can be very disappointing and wasteful. Discover Global Bookings uses our experience in the accommodation industry to carefully select the most relevant keywords for our client’s market. Our experience suggests that extensive use of secondary and long tail key words can produce very cost effective results
Ongoing Management:
Discover Global Bookings provides close campaign management to make sure that agreed and targeted goals are being achieved so that a high return on marketing investment results.
Benefits of PPC include:
- Flexibility in targeting market segments
- High visibility to Internet searchers, even in competitive markets
- Effective promotion of packages and seasonal specials
- High margins on sales made through your hotel’s site
- On demand reporting with ROI based on real bookings revenue, not estimates
Our internet marketing team will work with you to ensure that your PPC efforts integrate with your offline marketing and branding initiatives. Our PPC campaigns will complement your site's organic search rankings and increase both your booking and profit levels. The reports included with our PPC campaigns will reveal our success in driving reservations to your website.
One of our knowledgeable consultants would be delighted to discuss how this can
help you to grow your business. Why not Contact Us now?