Hotel Newsletter
A well designed and written newsletter delivered regularly to your customers is probably the most cost effective method of driving repeat business to your hotel. A newsletter lets you puts across news of what events, offers and so on that you have coming up. You can also tell your customers about improvements, upgrades and other news that will encourage them to revisit your hotel. To create the right impression it must be consistently well written – too many in-house newsletter campaigns fail because after the first flush of enthusiasm from the hotel sales department, other pressing issues take over and the newsletter becomes irregular, inconsistent and stale.
Discover Global Bookings can deliver you a consistent quality newsletter programme that really delivers results
Successful delivery of hotel newsletters as part of an email marketing campaign requires an experienced staff that has the knowledge and the skills to be able to implement the best resources available. The sort of thing that we are considering here would be
- Format – html (hyper text modular language) versus plain text
- Layout
- Content and ensuring relevance and interest to recipients
- Personalisation
- Spam checking
- Blacklist screening
- Call to action – promotional discounts, booking incentives
We are able to use the most comprehensive software available to ensure that your newsletter does not fall into one of the many deliverability traps and that your property enjoys the maximum return from the campaign that the letter is part of.
One of our knowledgeable consultants would be delighted to discuss how this can
help you to grow your business. Why not Contact Us now?