In these fastchanging times, limited and often text-only adverts with no collateral online booking facilities are simply not going to bring in extra business as there is too much rich content elsewhere on the web for prospective holidaymakers to peruse. To engage the digital traveller, independent hospitality providers must alter their online presences from traditional adverts to alluring and fulfilling online gateways that attracts new business inwards. Simple heads on beds messages just no longer cut the mustard.
Obviously for many independent accommodation providers this could be viewed as a total non-starter. Limited technical expertise, lack of proficiency with online marketing and booking mediums and small budgets combine to put off many an accommodation provider at the very outset. The realisation that rich content websites are accessible to independent hospitality businesses at low cost prices is starting to take hold across the independent sector. Not only does it allow smaller business concerns to compete on marketing reach with chain hotels, it enables traditional hotels, guesthouses and inns to offer a truly unique welcome to tourists this year that no generic branded business can ever match.
At Discover Global Bookings we understand the digital content issues that face independent accommodation providers and have built solutions into the booking platforms that we offer to subscribers. For a once-only discounted fee that starts at £295, Discover Global Bookings will create an attractive and bespoke website that enables prospective guests from across the world to view comprehensively the facilities and benefits that are on offer at each hotel, guesthouse and inn, before confirming their booking over the same property’s website, an enriching and enjoyable experience for tourists that sets them in holiday mood from that moment onwards.
There are no technical issues that confront subscribers. With the assistance of trained Discover Global Bookings staff, a website is created that shows off the best each property has to offer in pictures and words. Hospitality business proprietors and managers are also trained to use the simple booking management system that allows the updating of room inventories and prices. The changes can be seen and booked instantaneously across global and internet distribution systems used by 500,000 travel agents worldwide and across 90 000 travel websites and online travel agents.
Please visit www.discoverglobalbookings.com or telephone 01905 330374 for further details about how Discover Global Bookings can help turn 2008 into a great year for the independent hospitality trade.
Andrew Grieve is the Managing Director of Worcester-based Discover Global Bookings.