Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.
A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
This is the practice of managing (operating, maintaining, repairing, replacing) physical assets including infrastructure and buildings.
Graphical images used in virtual worlds to represent people. Users can create Avatar visual personalities selecting a gender, body type, clothing, behaviors and name.
Business that sells products or provides services to other businesses.
Business that sells products or provides services to end-user consumers.
An advertisement that is displayed on a web page or email. Typically the ad is “clickable” and redirects the respondent to a specific web page. Banner ads are typically priced per impression (cost per impression or CPI), per thousand impressions (CPM) or per click (CPC).
The concept of discovering what is the best performance being achieved, whether in your company, by a competitor, or by an entirely different industry.
Shortened from the original term “Weblogs,” these self-published websites containing dated material, are usually written in a journal format. Content such as text, pictures, video and/or audio have URLs plus other ways of identifying them by keywords (tags). This allows visitors to pull items to their desktop through subscriptions or aggregators without having to visit the actual website. Blogs often have links to other relevant online content, plus invite feedback through “posts” which are comments from readers.
This is what can be accessed via your website, and allows people to make real time, online bookings for your property 24 hours a day, 7 days a week, 365 days a year. By providing your site visitors with an immediate and up-to-the-minute picture of your availability, you will encourage them to book your property there and then.
Generally refers to connections to the Internet with much greater bandwidth than you can get with a modem. There is no specific definition of the speed of a "broadband" connection but in general any Internet connection using DSL or a via Cable-TV may be considered a broadband connection.
A process by which a website owner acquires website visitors, particularly visitors that convert, as well as the conversion and retention processes that follow the acquisition. Campaigns can utilize on-line ads, links, outbound emails, and even off-line triggers such as direct mail, to acquire targeted visitors.
Real time interaction on a web site, with a number of people adding comments via text entries..
The percentage of people who see a “clickable” call-to-action, such as an on-line ad, and actually click on it. Also referred to as "CTR."
What is contained within - the meaning or significance of a book or other work - subject matter.
The number one reason users go to a website is content. While you need a pleasing design, it is the written content and the keywords that make or break your success online. You need a core message with good information specifically targeted to your users. Your content has to resonate with them the moment they log on to your website. Web users read differently. It is vital to have your content written specifically for the web - not just transferred from a print document. A content strategy will increase usage of your site and improve your conversion ratio.
First-person commentary posted or shared across a host of expression venues, including message boards, forums, rating and review sites, groups, social networking sites, blogs, video-sharing sites, etc..
The percentage of visitors to a web site who complete a process designed by the web marketer. For example, if out of 100 visitors who respond to an ad by clicking on it and coming to a landing page, two go on to complete and submit a form, the conversion rate for that program is 2%.
The process by which a website visitor completes a process that is desired by the website owner. In B2C (Business-to-Consumer) sites, a conversion is typically an online sale. For B2B sites, a conversion can be the completion of a form providing the website owner with the visitor's contact information, permission to contact, and other information.
The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
CRM is the practice of intelligently finding, marketing to, selling to, and servicing customers. It is the automation of customer processes that offers support to a company’s sales or service representative.
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The unique name that identifies an Internet site. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general.
Transferring data (usually a file) from a another computer to the computer you are are using.
Sells packages through your website and distributes the packages through to thousands of travel sites.
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet. In practice, this term and a newer term, e-business, are often used interchangeably. For online retail selling, the term e-tailing is sometimes used.
The promotion of products or services via emai.
A very common method of moving files between two Internet sites. FTP is a way to login to another Internet site for the purposes of retrieving and/or sending files. There are many Internet sites that have established publicly accessible repositories of material that can be obtained using FTP, by logging in using the account name "anonymous", thus these sites are called "anonymous ftp servers"
FAQs are documents that list and answer rthe most common questions on a particular subject.
The means by which you can read, view or listen to items from blogs, podcasts and other RSS-enabled sites without visiting the site, by subscribing to a directory or aggregator such as iTunes or Bloglines.